Crazy thought, but shouldn’t rebranding your company be exciting? Rewarding? Dare we say…fun? A company rebrand is supposed to be a wildly creative and collaborative process that lights a fire under stagnant companies and reignites that energy and pride people felt their first day on the job (or when they first started the company itself).
Instead, too many branding and marketing agencies tend to feel a lot more like a rigorous brand boot camp or a paint-by-numbers foreign social experiment. Red pill for ROI, blue pill for saying “content is king.”
Please. It’s fun for us, why shouldn’t it be fun for you?
We use our decades of discipline in advertising, brand development, and graphic design to create and market truer, bolder, and better-looking brands for leading AEC firms. Most of all, we do it with more heart and soul than anyone else.
For a lot of AEC branding and marketing agencies, it’s enough to just have some experience in design and digital marketing and call it good. Not us. We have decades of combined experience in crafting and marketing award-winning brands for architecture, engineering, and construction firms.
And, unlike those other firms, our team also comes from the agency advertising world. We’re not afraid to swing for the fences on a big idea and help AEC brands dream a little. Our goal is to help these companies find what’s ownable and marketable about their brand and find their swagger in the marketplace. Anything less just doesn’t seem worth doing.
Most of all, we turn branding and marketing into an enjoyable process. With our combined experience in branding, advertising, and marketing, we have enough discipline for the both of us. We spend long hours at the gym while you eat all the cake. Not a bad deal, right?
This might be the design nerds in us talking, but who wouldn’t want to work with architects, engineers, and construction firms? These are the people using design thinking on the most massive of scales, tackling the world’s largest (literally) and most complex problems with solutions as innovative as they are beautiful. That’s the kind of stuff that gets us fired up, so we decided to do what it takes to work with these people more.
Simply put: we’re huge fans. We get AEC companies and we respect the work they do. In turn, they tend to respect our work just as much, leading to better work and better working relationships.
How can we change perceptions if we’re not willing to challenge our own? We leap at every opportunity to take chances and subvert convention if it means creating something daring and new. We’re not shackled to any particular design style or way of doing things. We know we can’t solve new problems without being receptive to new ways of thinking.
Look, you’re not here because you’re looking for “okay.” You’re not even here because you want “good.” You’re looking for great, and to get great, you have to hire experts. Lucky for you, we take both being and staying experts very seriously. We study the all-time greats, find new skills to add and continuously work on the ones we already have. We’re the kind of people you’ll find hitting extra free throws after practice. And when you need a game winner, we’ll be ready to take the shot.
If you ask us, this should be a guiding principle for every company out there. We belive the best work is done when everyone involved is heard, respected, valued. Not just in business, but in life. It’s not about just having a positive impact on the partners we work with, but on the world around us as well.
You want to work with us because we’re going to push your company into new creative territory. Our creativity is our biggest advantage and our greatest asset as an agency. We solve our clients’ challenges through visual arts and written word, but also through innovative strategies and unconventional tactics.
We move with swagger and dare AEC firms to do the same. Our bold, original thinking challenges leading AEC firms to take the next step with us, confidently claim a unique position in the market, and fly a brand flag that demands a second look. Anything less just isn’t worth doing.
We are passionate about what we do, who we do it for, and all the ways we can get better at it. We dive headlong into every challenge knowing that, win or lose, we will learn something in the process.