Clarify Vision, Goals, Values
Research needs and perceptions
Interview decision makers
Evaluate existing efforts and competition
Analyze discovery
Synthesize discovery
Additional research
Study / Explore
Brainstorm ideas
Sketch/Conceptualize
Initial designs / Prototyping
Present concepts/designs
Iterations
Feedback
Consensus
Prioritize
Build synergy
Finalize designs/concepts
Distribute applications
TESTING / Review performance