BRANDING AND MARKETING FOR LEADING AEC FIRMS

our process

We believe process is powerful. That discipline is empowering. And that creative freedom can be born from a project well-structured.

 

Our secret powers come from the well-established principles of Design Thinking. For those who are out of the loop, design thinking is a philosophy that informs just about every design process to some varying degree, no matter the project, no matter the industry.

 

For us, design thinking comes naturally. We think about it as much as remembering to breathe or chewing our food. To future clients reading this, it’s important to understand what to expect working with us. We break down what design thinking means to us below:

Discover

– Clarify the Vision, Goals, and Values for the parties involved
– Research needs and perceptions, both internal and external
– Interview key decision makers early and often
– Evaluate existing efforts and the competition
 

Innovate

– Analyze the Discovery phase and gleam key, new insights
– Conceive creative solutions to our clients biggest problems
– Conduct additional research through our new perspective
– Study what’s good / Explore what’s next

Create

– Brainstorm ideas
– Sketch/Conceptualize
– Refine initial designs and prototyping
– Present concepts and designs to decision makers

Launch

Iterations
Feedback
Consensus
Prioritize

Optimize

Build synergy
Finalize designs/concepts
Distribute applications
TESTING / Review performance